Linea was asked by Château Calmissy to create their range of châteaux wines. Destined exclusively for the chinese market these wines have labels that are heavily inspired by French symbolism, its châteaux, history and traditions. Linea also attached great importance to sophisticating and enriching the decorative elements on the labels to appeal to the chinese clientele and to justify the premium positioning of these wines, giving Château Calmissy a real and legitimate claim in the world of premium wines.

GRAND LABEL – BRONZE AWARD

customer: CHATEAU CALMISSY
product: CALMISSY 2007
market: CHINA

 

linea design manager: CHRISTOPHE
designers: CÉDRIC, CAROLE
illustrator: PATRICK