Willing to expand its current range, the DIAGEO AUSTRALIA Company developed, along with LINEA agency, BUNDABERG MDC 280, a premium rum that has been aged in 280 former barrels of American whiskey. The design reveals its impressive personality made of a bold and spicy character, through the subtle combination of two labels. The first one, a metallic copper label, expresses the raw masculine energy of this great rum. While the second one, made of textured paper affixed as an individual authentication stamp, inspires a more manual and authentic approach.

customer: DIAGEO AUSTRALIA
product: BUNDABERG – MDC TWO EIGHTY
marcket: AUSTRALIA

 

linea design manager: CHRISTOPHE
designer: VINCENT, NATHALIE
developper: CÉDRIC