Rhum BOLOGNE is continuing a premiumisation strategy with the creation of a range of old rums respectively named VO, VSOP and XO. These products are the work of LINEA, the Packaging Design Agency from the Spirits Valley. Traditional and classic, the visual design is revived by more sophisticated codes. This includes various elements such as selecting a bottle with modern curves, using a pearly paper offering more depth to the label or a tin designed stopper to definitively establish the premium status of this range. Based on this new offer, Rhum BOLOGNE promotes the expertise and demand of men and women who are part of the distillery.