The BOLOGNE rums are modernizing their brand identity and creating two new agricultural rums with the assistance of LINEA Agency (the Spirits Valley Designers). These two creations respectively named SILVER & GOLD are meant to have an identity image and a strong impact to fit their positioning as entry level products. The labelling is new, metallic and urban and is perfectly adapted to a novice young target. The various components have been designed to remain simple and effective. The emphasis has been placed on the logo to capitalize on the aided awareness of the BOLOGNE brand while a second banner enhances the labelling. Mainly informative, the banner seeks to be reassuring through a fake seal of authenticity presenting the alcohol degree.