The BOLOGNE distillery has unveiled ICE RHUM, a unique white rum developed to be served chilled. The graphical approach of the packaging is totally new for a rum. The bottle is subtly frosted. For this edition, the LINEA – Spirit Valley designers enhanced the properties of the sleeve and design a bottle with transparency and pearl white based on subtle colour gradients. The trademark block is modern and dynamic and has more impact with a large size, a shape slightly titled and a cerulean blue tint.