Champagnes BOLLINGER has hired Design Packaging LINEA for the redesign of its new exclusive millesime ‘VIEILLES VIGNES FRANCAISES 2005’.
Launched in a limited edition of 3702 numbered pieces, this great millesime has now become the true memory of an extraordinary and overwhelming heritage. The modern design incorporates its historical greatness with subtlety, through the selection of sober though refined decor elements. As a tribute to the French Gastronomy, the label unveils a tricolor marking inspired from the ‘Best Worker in France’ collar. At second reading, vertical stripes are suggested on the label thanks to a 3D varnish. These discrete ornements are illustrating the two last parcels of land of the Bollinger House with vine still planted en foule today.
