STOLI Group called on LINEA expertise – the designers from the Spirits Valley – for its Louisiana emblematic rum brand. BAYOU Rum – SELECT, this new high end reference, is inspired by the very origins of the brand. The agency was delighted to create a prestigious presentation box honouring the typical animal of the Bayou. An alligator skin texture is shaped with a set of tactile varnishes. Elegant and efficient, the presentation box combines the best relationship between creativity, perceived quality and development cost.