BARDINET entrusted LINEA design agency with the development of their premium vodka ASKA. Beyond its Nordic positioning, ASKA offers a true arctic experience, paying homage to the extreme and natural beauty of nature, and to the tribes of the polar circle. The territory of expression, created through the typography work of the brand mark, the custom bottle shape, and the attention given to the different fonts used to explain and enhance the distillation process, all work together to reinforce the premium positioning of the brand.
product: ASKÄ – PREMIUM VODKA
strategy: KARINE, CÉDRIC
linea design manager: CHRISTOPHE
designer: VINCENT, CAROLE
- Category: Works